الرئيسية / مهارات البيع بالتجزئة

مهارات البيع بالتجزئة

شهادة في مهارات البيع بالتجزئة

Course participants will learn how to guide the sales/service conversation efficiently and effectively. They will also learn how to

Adapt their communication style

Question customers around lifestyle needs

Build trusting, long term relationships

This course was delivered to a major multi-national telecommunication company’s retail employees and generated significant measurable results

Course objectives

By the end of this training course participants will be able to

  • Explain what motivates customers (logical and emotional) to buy or continue to use a product/service
  • Explain four personality styles; identify their own style; and, adapt their style to establish rapport with other personality styles
  • Follow a simple 5-step sales process that will give them the confidence, energy, and focus they need to become successful retail sales professionals
  • Use a powerful sales questioning technique that will enable them to better ask customers around lifestyle needs
  • Overcome common objections and close the sale
  • Make the best out of each interaction with every customer
  • Learn valuable lessons from Joe Gerard, one of the greatest retail salesmen who ever lived

Outline of topics

Introduction : Linking sales and customer service

Selling or Serving Icebreaker activity
Moments of truth
Ethical sales practices

Step 1: Know your stuff and your customer

Know products and services you sell inside out
Knowing your market and competition
Buyer types we deal with
Find out your own personality/buyer type

Step 2: Create the opportunity

Greeting customer properly
Having a professional introduction
Discovering customer needs
OPEN Questioning technique

Step 3: Matching customer needs

Features, advantages and benefits
The right benefit to the right customer
Identifying customer’s decision criteria

Step 4 : Handle objections and close the sale

Types of objections
Handling the most common objection “price”
Handling objections model
9 closing techniques

Step 5 : After sales and follow-up

Best practice post sale follow-up actions
leaving no stone unturned
Fun Reverse brainstorming activity wrap up activity

Certificate

Certificate in Retail Sales Skills

Fees

Per Person 2000 SAR

Special Offers for Groups

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